I bet nearly 98% of you out there reading this right now can't remember the last time you got some good PR for yourself or your business?
I'll bet that most of you don't do it because you have no idea where to start or what to say or who to say it to, am I right?
Well you're not alone; I'm telling you, there's hundreds of thousands of entrepreneurs just like you who keep thinking they need to do something to get some publicity too.
So, what can you do?
There's actually a bunch of things; let's get a list going and then if you can't figure out how to accomplish some of them or want to know more you can contact me for more info and I'd be glad to either help you myself if I can or refer you to a PR consultant I know who can.
Here are 6 Easy Ways to get you started (Most are relatively F.R.E.E. but they all take TIME):
1. Article Marketing
Write articles and get them out on your ezine, blog, other people's blogs, forums and social networking sites as well as article posting sites where the media and other businesses pick them up and use them. This ultimately gives you better search engine ranking, it helps build your list and it launches you into expert status right away. For example: I have Google Alerts set up on myself, my name and my article titles to see where they land and this is where one of my recent articles was posted.
2. Television Interviews
Again, watch your local market first for shows that talk about things you could comment on and contact them to be their 'expert' on the show next time talking about "x,y,z". You'd be surprised how many of them are constantly searching for interesting guests to have on their shows. Remember TV is a visual medium however to purely talking isn't always going to get you the gig; try working in some sort of visual example or presentation too.
3. Teleclass/Podcast/Webinar Guest
Do a search or find people in your circle of influence already doing teleclasses, find businesses on social networking sites advertising teleclasses, go to teleclass marketing sites and find people doing teleclasses and then make a list of the ones that target your unique audience and topics and then send them a pitch! Make sure you offer an affiliate program and some kind of product or service that you can promote during the call so they see it as a win-win for them too.
4. Feature Article
Let's not forget about the print media. With the fast-moving and interactive internet let's face it; many local and large print newspapers are having a hard time. Did you know that most reporters are LOOKING AND WAITING for good stories to come their way? They're always on deadline though so they can't always notice the good things that all entrepreneurs are doing - so guess what? You have to keep telling them, eventually something will spark their interest and especially if you're giving them the ideas they want. So build your media contact list (locally or globally), find out what they want and how they want it and get and stay on their radar.
5. Write a Book
Do you have a story to tell? Always wanted to write a book? Great! It's a great way to get publicity for you and your business. It isn't that easy to write a book however like you might think and most likely you won't make millions off the sales of your book - it's good to do it for promotion, publicity and expert status however! I can help you figure out if this is the right option for you or if there is something easier to start with; this takes time and money.
6. Media Kit
Then of course you need the typical media information available such as a media kit or at least a one-sheet with your bio, topics, testimonials, picture, etc. You want to make sure it's all easily available on your website.
When you GET the publicity of course you will need to put it on your website and all over the internet again announcing it like in social networking sites, forums, blogs, etc. which also leads to higher expert status and added credibility so don't forget the "marketing of the publicity"!
Don't be wishy washy either, if you want something then don't stop until you get it. People like persistency, not pushiness so don't forget to keep going until you get at least 4-5 no's but be nice and helpful about it and you will succeed!
Furthermore, if you want help getting more exposure in your business, I would suggest signing up for one of my JumpStart Your Marketing 1-On-1 coaching services or a 1 Hour Business Brainstorm Session! You can find out what those entail and how they will benefit you on the products page of my website at www.JumpStartYourMarketing.com!
© Copyright 2009 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at http://www.JumpStartYourMarketing.com!