How do you advertise? I need Ideas.

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My t-shirt shop needs help. I need sales. I belong to networking groups on Ning, facebook, myspace, blogs, web rings, link exchanges. I get traffic to the store but no one is buying. What am I do wrong?
http://www.cafepress.com/Luv2create

Tags: advertising, help, sales

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Permalink Reply by Jerrilynn B. Thomas on October 13, 2008 at 12:12pm

You are passively networking when you should be aggressively cross marketing. Cross marketing is simply leveraging the existing client base of complementary companies and sharing marketing costs so you can stretch your precious marketing dollars.

Instead of trying to sell to the members of the social networks you belong to, you should be partnering with them to gain access to their clients. Why sell to one person at a time, when you can sell to hundreds by partnering?

Visit my blog, Women Partner, for tips on how to cross market and women who are interested in cross marketing.

Jerrilynn B. Thomas, Founder
WomenPartner International
http://www.ivwcc.org

Permalink Reply by Terry Ann Shackelford on November 13, 2008 at 8:30pm

Hey Lisa,
I belong to another group that is all about marketing and sales.
There is a free training that you can listen to that has helped me alot.
I am totally new to trying to sell online.
The site is www.imfbo.com .
It is a variety of talking videos to help you learn to market online. All FREE and actually taught me alot I
did not know. I think it would be good info for anyone just getting started like me.
Hope this helps a little.
Terry

Permalink Reply by Casey Dawes on November 15, 2008 at 9:54am

Traffic doesn't equal sales, as you have seen. Once you get people to your online site you have to "convert" them to sales. I briefly looked at your site and it's "all about you." In order to sell, you need to help people understand the benefit to them of buying your product. So, your sales copy needs to answer the question, "what's in it for me?" What do I get or, more importantly, feel when I wear your t-shirt?

Do you have a marketing plan that encompasses both online and offline marketing? Have you read books on sales or marketing? There's a lot to it and I'm constantly learning about it. :-))

In spirit
Casey
P.S. Join me at my free teleclass on Nov. 20 to learn the single biggest thing you can do to impact your business in 2009: http://tinyurl.com/66fbep

Permalink Reply by Rev Dr. Cheryl Durham on January 17, 2009 at 10:49am

do a search for Donna Gunter she has article archives on her site that help you do a bricks and mortar campaign. You might want to look at networking with other businesses who will refer you work. Research you own clientele, WHY did they buy? What did they buy? When did they buy? there are clues as to which seasons, people, types of product all in your existing market. If you need any more specific answers email me. There are lots of free resources on marketing that you can find on the web. Even for a bricks and mortar business.

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